The government’s ‘Every Day Is Different’ campaign will help fill the 110,000 vacancies in the adult social care sector. The ‘Every Day Is Different’ campaign will show how rewarding social care careers can be – 96% of care professionals feel their work makes a difference to people’s lives. It will also highlight the opportunities for progression and professional development.
The campaign aims to:
- attract new people with the right values to the sector and increase interest in adult social care as a vocation
- highlight the range of job roles, with an initial focus on direct care roles such as care workers, where there is the most demand
- equip the social care sector with the marketing tools to support the campaign and advice to recruit and retain the right people, to address a high turnover rate.
Over 1.45 million people work in the sector at the moment. It is predicted an additional 650,000 workers will be needed by 2035 to keep up with the rising numbers of people aged 65 and over. Working in adult social care is about providing personal and practical support to help people live their lives.
People who work in the sector could be supporting the elderly or people with a physical disability, autism, dementia or a mental health condition. This could mean working in:
- a care or nursing home as a care worker
- your local community as an activities co-ordinator
- a hospital as an occupational therapist
- someone’s home as a personal assistant
Adult social care providers will be encouraged to engage with the campaign by providing case studies, advertising their vacancies on DWP Find a Job and promoting social media content using the hashtag #shareifyoucare. Materials will also be available to providers to equip them with information and assets to support the campaign locally.
Sharon Allen, CEO of Skills for Care said:
I have spent my whole career in adult social care, so I know first-hand the tremendous professional and personal satisfaction that is on offer to anyone who joins us through this campaign.
This campaign will help employers find people who have the right personal values that will make them great care workers and that means people in our communities will be supported by highly motivated and skilled workers.